Case Study:
Rebranding Success for 360 Practical Leadership
Client: 360 Practical Leadership
Industry: Educational Leadership Solutions
Project: Logo Design, Branding, and Logo Usage Guide
Project Overview
Background
360 Practical Leadership, led by Kim and David Hamilton, provides innovative solutions for educational leadership. They approached Kinematic Creative with a need to refresh their brand identity, seeking a modern and cohesive look that would resonate with their target audience.
Objectives
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Develop a New Logo: Create three distinct logo concepts reflecting the company's mission and values.
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Create a Comprehensive Logo Usage Guide: Ensure consistent application of the new logo across
various platforms. -
Enhance Brand Recognition: Modernize the brand to improve client recognition and engagement.
Approach
1. Discovery Phase:
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Discovery Call and Video Chat
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Brand Identity Questionnaire: Clients completed a detailed questionnaire written by Kinematic to provide insights into their preferences and vision.
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Market Research: Kinematic analyzed their industry trends and competitors to influence the design process.
2. Design Phase:
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Concept Development: Kinematic developed three initial logo concepts:
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A refined version of the current logo
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A completely new design
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A hybrid concept combining elements of the first two
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Client Feedback: Concepts were presented for client review, followed by iterative revisions based on their feedback.
3. Finalization Phase:
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Logo Selection: Clients chose a final design that best represented their brand.
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Logo Versions: Several versions of the finalized logo were created (horizontal, stacked, with/without the tagline, and with/without the LLC).
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File Formats: Final logos provided in various formats (.ai, .eps, .jpg, .png) for versatile use.
4. Logo Usage Guide:
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Design Specifications: Outlines proper usage, color palettes, typography, and spacing guidelines.
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Implementation Examples: Includes examples of correct and incorrect logo usage.
Results
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Client Satisfaction: 360 Practical Leadership was thrilled with the new brand identity. David Hamilton praised our collaborative approach and the alignment of the final logo with their vision.
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Enhanced Brand Image: The modern and cohesive logo design effectively communicates the company's mission and enhances its professional image.
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Consistent Branding: The comprehensive Logo Usage Guide ensures that the new logo is consistently applied across all marketing materials.
Client Testimony
"Kinematic Creative was great to work with. They provided a timeline and expectations right up front. Their collaboration allowed our business to build the perfect logo that aligns with what we do and where we hope to go. We cannot recommend them enough."
- David Hamilton, Co-Owner of 360 Practical Leadership
Conclusion
The 360 Practical Leadership rebranding project was a resounding success. Our structured approach and Natalia Martinez's creative expertise resulted in a modern, impactful brand identity that resonates with their audience. We look forward to continuing to support 360 Practical Leadership and other clients in achieving their branding goals.
Sketching Phase