At Kinematic Creative, we pride ourselves on delivering exceptional branding solutions tailored to our clients' unique needs. Our recent project with 360 Practical Leadership, a company dedicated to solutions for educational leadership, stands as a testament to our commitment to excellence.
Scope of the Project
This project involved designing three new logo concepts and creating a comprehensive Logo Usage Guide. The goal was to provide 360 Practical Leadership with a fresh and impactful brand identity that would resonate with their mission and vision.
The Process
We began with an in-depth Brand Identity Discovery Questionnaire to understand the core values and preferences of the co-owners of 360 Practical Leadership. Sketched out ideas:
A refined version of the current logo.
A completely new design.
A hybrid concept combining elements of the first two options.
The collaborative approach ensured that the clients were involved at every step, allowing for feedback and revisions to fine-tune the logo mark at each stage of the design process.
The preferred options were vectorized from the sketches, and Kinematic presented the three initial logo concepts to the clients. After getting their feedback, we flushed out the final versions for client review.
Deliverables
The final deliverables included several versions of the approved logo:
Horizontal and stacked versions.
Versions with and without the tagline, "Solutions for Educational Leadership."
Versions with and without the "LLC" to allow for future planned growth.
Full-color, greyscale, and black-and-white versions in various file formats (.ai, .eps, .jpg, .png).
We also created a detailed Logo Usage Guide outlining proper logo usage, variations, colors, typography, and placement guidelines. This guide ensures that the new branding is consistently and correctly implemented across all mediums.
Outcome and Client Satisfaction
We completed the project on time, and our clients were thrilled with the results. David Hamilton, co-owner of 360 Practical Leadership, had nothing but positive things to say about his experience:
"Kinematic Creative was great to work with. They provided a timeline and expectations right up front. Their collaboration allowed our business to build out the perfect logo which aligns with what we do and where we hope to go. We cannot recommend them enough."
-David Hamilton, Co-Owner of 360 Practical Leadership
We are delighted with this project's success and take pride in our contribution to elevating 360 Practical Leadership's brand. At Kinematic Creative, we are excited to continue delivering exceptional branding and design services that propel our clients' growth.
Contact us to refresh your brand or create a new one.
Let's bring your vision to life!
Email: Info@KinematicCreative.com #KinematicCreative #BrandingSuccess #CreativeMarketing #LogoDesign
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